Die umsatzstärksten iPad-Apps

Zwei aktuelle Schnappschüsse aus dem AppStore: So sieht die Hitliste der umsatzstärksten iPad-Apps gerade aus. Plätze 1 bis 12:

Und Plätze 13 bis 24:

Was sieht man daran?

Erstens: Auf den Plätzen 1, 5, 20, 21 und 23 der umsatzstärksten Apps über alle Kategorien stehen Zeitungen und Zeitschriften, ganz vorn übrigens jene aus unserem Hause. Zattoo hat es schon auf Platz 12 geschafft. (Axel Springer ist mit 4 Apps unter den Top 24 und mit 2 Apps unter den Top 5 vertreten). Verlage lassen sich also durchaus etwas einfallen und sind neuen Technologien zugewandt. Die von manchen Bloggern gern geäußerte Behauptung, Verlage würden das Internet nicht verstehen, würden die Zukunft verschlafen und seien nicht innovativ, kann so nicht stimmen. Die Hitliste spricht eine andere Sprache.

Zweitens: Journalistische Apps können sich im harten Wettbewerb mit Spielen (Monopoly, Real Racing, Ant Raid, Flight Control etc) und Productivity (Pages, Keynote, Numbers, Documents To Go) durchaus bewähren, wenn sie gut gemacht sind.

Drittens: Paid Content hat Zukunft. All diese Apps würden in der Umsatz-Hitliste nicht erscheinen, wenn sie kostenlos wären. Wenn auf dem Button neben der App „gratis“ steht, bedeutet das nur, dass die Abofunktion als inApp-Purchase angelegt ist. Die Umsätze, die dort gemacht werden, fließen in die Berechnung der Hitliste mit ein.

Viertens: PDF-Ausgaben von gedruckten Zeitungen sind bei manchen Bloggern zwar als hoffnungslos antiquiert verschrieen, erfreuen sich aber großer Beliebtheit beim Publikum. Sonst hätte es unser iKiosk nicht auf Platz 20 geschafft. Er verkauft derzeit ausschließlich PDF-Ausgaben. Man kann Zeitungen auf dem iPad mittels PDF ausgezeichnet lesen und navigieren. Die Beliebtheit beim Publikum hat ihren Grund.

Warum aber klagen die Verlage gegen ARD und NDR, wenn das Geschäft mit kostenpflichtigen Apps doch so gut läuft? Weil die erzielbaren Preise für Nachrichten-Apps durch die textstarke und zum Verwechseln ähnliche Tagesschau-App massiv gedrückt werden. Alle relativen Erfolge der kostenpflichtigen Apps untereinander (und nichts anderes zeigt diese Hitliste) bringen nicht viel, wenn gebührenfinanzierte kostenlose Apps das Preisniveau erheblich senken.


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  47. m

    moment, ich bezahle durchaus für die tagesschau-app und die in ihr gelieferten inhalte oder etwa nicht? eben durch rundfunkgebühren, für die ich mich nebenbei freiwillig und ohne not angemeldet habe.

    weiterhin sind die reinen download- und verkaufkaufzahlen doch nur eine teilmenge in der gesamtwertung. wichtiger ist doch die folgende tatsächliche benutzung. vom user rating spreche ich mal gar nicht erst ;)

    und pdf, herr keese, ist wirklich eine antiquierte „failed-technology“. sie erliegen da offensichtlich gnadenlos einer selbsttäuschung. :)

    die bild app würde ich aber auch nicht mal geschenkt nehmen. das ist aber inhaltlich.

  48. Man beachte die Bewertung der Bild-App.

    Ich würde weiterhin vorschlagen, in Ruhe Paid Content zu produzieren und die Nutzer anderer Angebote in Frieden zu lassen.

  50. Frank Steiner

    Interessant. Wobei damit natürlich noch überhaupt keine Aussage zur absoluten Umsatzgröße und somit zur Rentabilität der Apps getroffen werden kann; und das interessiert ein Wirtschaftsunternehmen am meisten (sollte es zumindest).

    Und, Herr Keese, Sie sollten als Axel Springer-Mann doch den iKiosk mal installieren. ;-)

    • Christoph Keese

      Sie haben völlig Recht. Das ist keine Aussage zu Umsätzen und Profitabilität. Da gibt es Luft nach oben, was wir ja offen sagen und was auch mit dem kostenlosen Angebot der Tagesschau zusammen hängt.
      iKiosk: Gut beobachtet. Ich habe ein neues iPad2, das ich gerade einrichte und noch nicht voll im Einsatz habe. Sieht man auch an der falschen Uhrzeit Von da kommt der Screenshot. Auf dem anderen iPad der Kiosk natürlich installiert. Bin bekennender PDF-Leser.


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