Alte Geschäftsmodelle zerstören und neue erfinden



Die beiden IDEAS-Chefs Ulrich Machold (2. v.l.) und Michael Paustian (r.) mit Victoria Solms (Berliner Morgenpost) und Michael Fabricius (Welt)

Der Ort könnte nicht prominenter gewählt sein: Unsere neue Entwicklungsfirma IDEAS hat gestern Abend ihr Hauptquartier in einem Glaswürfel mitten in der Axel-Springer-Passage bezogen. Hier läuft jeder vorbei, der zur Kantine oder der populären „Mittelbar“ möchte – einer Bar mit zwei endlos langen Tresen, dem besten Espresso Kreuzbergs, zwei riesigen Aquarien, ebenso vielen Twitterwalls und einem phänomenalen Serviceteam. Hier schlägt das Herz des Unternehmens, Mittags geht es zu wie auf dem Marktplatz von Siena. Direkt gegenüber jetzt also IDEAS (richtig gemerkt, die beiden letzten Buchstaben sind ein Akronym). Was macht die Truppe? Sie entwickelt innovative, disruptive Geschäftsmodelle. Dabei arbeitet sie eng mit anderen Startups zusammen. Welche Projekte sind in Arbeit? Noch geheim. Hier aber ein paar Fotos von der kleinen Einzugsparty:

Jawohl, es gab Currywurst. Die ist hier richtig gut:

Schlips oder kein Schlips? Rein zahlenmäßig liegen bei Springer die offenen Krägen weit vorn, auf diesem Bild aber herrscht Gleichstand:

Gute Stimmung im Team:

iPhone und MacBook – da wird genug Musik drauf sein:

Ulrich Machold ist einer der Chefs. Das ist sein Büro. Die Biergartenmöbel sind Provisorien, weil die richtigen Möbel noch nicht fertig sind. Man kann Uli durch die Scheiben gut bei der Arbeit zuschauen. Meistens winkt er zurück:

Der Hit des Abends: selbstgebrautes Bier! Selbst gemachter Alkohol soll ja nicht ganz ungefährlich sein. Aber heute morgen konnten noch alle sehen:

Jens Müffelmann und Julian Deutz, zwei Säulen des Unternehmens:

Diese winkenden Figürchen mit handgenähten Catcher-Masken sind Kunstwerke. Chef Michael Paustian hat sie aufgestellt: „Die standen bei mir immer im Schrank. Jetzt stehen sie hier, weil uns die Leute immer durch die Scheiben zuwinken. Wir winken zurück. Die Kätzchen erledigen das automatisch für uns.“ In der Tat: Die Ärmchen gehen rauf und runter:

Betriebsratschefin Petra Pulver mit Michael Paustian (links) und Vorstand Andreas Wiele:

Julia Richter, Co-Chefin des Vermarkters ASMI, mit Vorstand Andreas Wiele:

Jetzt bin ich gespannt, was IDEAS sich so alles einfallen lässt.



 

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    [...] ist wirklich ein arg seltsames Bild. Das hindert zwei ideologisch gestählte Welt-Kommentatoren, Ulrich Machold und Andreas Rosenfelder, aber nicht daran, die Welt noch weiter zu verzeichnen. Bekiffte [...]

    stilstand» Blogarchiv » Wirres Zeug bei der Welt

    8. April 2014

     

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