Das Suchmaschinenwunder Igel

Screenshot einer typischen Suche nach dem Stichwort „Leistungsschutzrecht“

Die Initiative gegen ein Leistungsschutzrecht (IGEL) kann sich über ein Suchmaschinenwunder freuen. Wann immer man „Leistungsschutzrecht“ bei Google eingibt, landet IGEL auf dem ersten Platz der Suchergebnisliste gleich hinter Wikipedia. BDZV, der Bundesverband der Zeitungsverleger, hat ebenfalls ein großes Themenpaket zum Leistungsschutzrecht im Programm, landet aber stets weiter unten, bei meinen Experimenten meistens auf Platz 9. Yahoo und Bing erbringen fast dasselbe Ergebnis.

Hier das Ergebnis bei Yahoo:

Und hier bei Bing:

Wie kommen diese Suchmaschinenwunder zustande? Schauen wir uns die PageRank- und Backlinkstruktur mit Hilfe von X4d an – wie alle Backlink-Checker liefert X4d natürlich ein unpräzises Ergebnis, das keinerlei Rückschlüsse auf die Algorithmen bei Google, Yahoo oder Bing zulässt. Außerdem greift der Backlink-Checher nur auf Daten von Yahoo und Alexa zu, nicht auf Daten von Google. Trotzdem sind die Ergebnisse interessant. Hier zunächst der Check für www.leistungsschutzrecht-info:

Das Programm findet 104 Backlinks von verschiedenen Domains, die von insgesamt 99 unterschiedlichen IP-Adressen kommen. Die Qualitätsanalyse der Backlinks ergibt einen theoretischen PageRank von 4,4. Auffällig ist, dass Yahoo sagenhafte 48.889 Backlinks auswirft.

Vergleichen wir dieses Ergebnis nun mit dem gleichen X4D-Check von www.bdzv.de:

Hier zeigt die Prüfung 323 Backlinks von verschiedenen Domains mit 307 unterschiedlichen IP-Adressen. Es wird ein theoretische PageRank von 4,3 angezeigt. Bei Yahoo sind nur 34 Backlinks gefunden worden.

Der Freundeskreis von IGEL kann sich also darüber freuen, dass extrem viele Links von einer bescheidenen Zahl unterschiedlicher Domains und IP-Adressen auf seine Seite verweisen. Diese Links sind so geschickt gesetzt, dass Suchmaschinen IGEL für fast so relevant wie Wikipedia halten, obwohl IGEL – genau wie der BDZV – nur eine Sichtweise auf das Thema präsentiert und nicht für sich in Anspruch nimmt, ausgewogen zu sein.

Nachtrag zu den Kommentaren: Natürlich liegen Spezialseiten mit viel Content vor allgemeineren Seiten. Auffällig bei IGEL ist aber die hohe Zahl der Suchmaschinen-Backlinks, 48.889 bei Yahoo. Eine Vergleichsgröße: Thomas Stadtlers Blog Internet-Law, ein gut gemachtes Angebot mit viel Content zu recht speziellen Themen, hat 390 Backlinks von unterschiedlichen Domains. X4d zeigt bei ihm 144 Yahoo-Treffer. Das ist ein normales Verhältnis. Wie kommt IGEL auf 48.889?


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  38. Meine Güte. Sie schießen sich jetzt aber wirklich ein. Nicht schlimm, wenn man da im Eifer des Gefechts mal Birnen und Schlagbohrer vergleicht, kann passieren. Langeweile?

  40. Linus Neumann

    Suchmaschinen berücksichtigen Inhaltliche Relevanz.
    Das ist nicht neues, sonst würden sie nur Keese von Backlink-Kartellen liefern.

  42. Nur noch zur Verdeutlichung: Bei praktisch allen Links zum BDZV handelt es sich um Links zur Homepage des BDZV und nicht zum THema Leistungsschutzrecht. Wie alle Verschwörungstheoretiker basteln sie sich aus völlig ungeeigneten Vergleichsdaten ein Verschwörungsmodell.

    Hätte der BDZV eine spezielle Seite zum Leistungsschutzrecht, könnte man das auch separat bewerten. Hier ist eben genau der Grund für die besonders hohe Bewertung monothematischer Seiten.

    Beispielsweise haben ettliche Nachrichtenportale viel mehr Backlinks als viele monothematische Seiten und auch da kommen letztere weiter oben in den Trefferlisten, falls man genau das Thema sucht.

    Als Suchender würde mir eine andere Logik nicht gefallen. Ich will Treffer und nicht nur Websites die sich zu 0,01% dem Suchbegriff widmen.

    Sie sollten ihre Leser nicht für blöd (BILD) halten.

  43. Das ist kein Wunder!

    Je mehr Links auf eine Seite gesetzt werden, desto weiter oben landet man bei Google. Außerdem liegen bei Google monothematische Seiten mit viel redaktionellem Inhalt immer weit oben.

    “Die Verschwörungstheorie ist die Esoterik des Mannes”

    Wollen Sie es vielleicht doch mal mit Esoterik versuchen?


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